Advertising Operations Senior Specialist

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves more than 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

Who We Are

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery.

Motive is proud to be a Forbes Cloud 100 company and a 2025 Certified Great Place to Work.

About the Role

At Motive, our growth marketing team drives customer acquisition and revenue growth across all touchpoints. We prioritize user-centric strategies to deliver our core value proposition effectively. We're seeking a Advertising Operations Senior Specialist based in Pakistan to assist with our advertising operations, including trafficking and administrative duties such as purchase order creation.

What You'll Do

• Manage Advertising Operations: Oversee trafficking and administrative tasks including purchase order creation for digital marketing campaigns across programmatic display, paid social, digital direct, paid editorials, paid search, content syndication, affiliates, and lead buying channels.
• Campaign Implementation: Execute end-to-end campaign trafficking front, from implementation, pacing, optimization, and performance measurement.
• Collaboration: Work closely with the growth channel leads and managers to deploy budgets effectively and contribute to digital investment strategies.

What We're Looking For

• Experience: 4+ years in digital marketing with a focus on advertising operations, preferably in B2B environments. Experience with SaaS or enterprise software is a plus.
• Skills: Proficiency in digital ad technologies, ad operations, campaign management, and tracking methodologies.
• Communication: Strong verbal and written communication skills, capable of working effectively and efficiently with team stakeholders.
• Detail-Oriented: High attention to detail, organizational skills, and ability to manage multiple priorities effectively.
• Education: Bachelor's degree in marketing, business, or a related field.

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology. 

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