Marketing Campaigns Coordinator

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An overview of this role

As a Marketing Campaigns Coordinator, you will be instrumental in the daily execution of digital marketing initiatives. This position requires configuring systems such as Marketo, SFDC, and On24 to launch innovative marketing programs that support our go-to-market strategy. You will collaborate closely with Marketing Campaign Managers and the Paid Digital and Lifecycle teams to enhance teamwork and drive successful outcomes. This role is 100% remote and will be based in the US or Canada.

What You’ll Do 

• Create, upload, edit, and manage HTML emails and templates for marketing campaigns.
• Develop and oversee email components such as headers, footers, personalized elements (e.g., mail merge), and confirmation pages, ensuring adherence to GitLab standards.
• Collaborate with the marketing team to establish contact filters and segment the database for effective email communication.
• Deploy batch emails and automate multi-touch campaigns to nurture leads, promote events, and manage offers, utilizing GitLab frameworks and tools.
• Personalize email content based on activity-driven triggers, while conducting tests to verify accuracy, proper formatting, and functional tracking links.
• Assist in the administration of the Marketo platform in line with GitLab-defined processes, including asset management, naming conventions, and access controls.
• Design website forms and landing pages, ensuring seamless integration into Marketo programs.
• Generate marketing automation reports from the Marketo platform, analyzing email marketing performance, website engagement, and contact activity, including open rates, click-through rates, bounce rates, and unsubscribe rates.
• Develop Marketo programs and Salesforce campaigns to effectively track demand generation initiatives.
• Set up and manage virtual events using On24.
• Conduct quality assurance checks for lead flow in paid digital programs.

What You’ll Bring

• Proficient in email marketing and marketing automation tools, particularly Marketo.
• Skilled in HTML for managing email templates effectively.
• Exceptional communication skills for collaborating with marketing teams and delivering reports.
• Strong organizational and project management abilities to juggle multiple projects and meet deadlines.
• Detail-oriented to ensure the accuracy and integrity of email content and tracking.
• Experienced with CRM software (preferably Salesforce) and webinar platforms (preferably On24), with a willingness to learn additional functionalities.
• Background in a B2B software marketing team is advantageous.
• Capable of working both with minimal direction and collaboratively within a team.
• Familiarity with GitLab and Git, or a readiness to learn their usage.
• You share our values, and work in accordance with those values.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget 
• Parental leave 
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range

$62,700 - $134,400 USD

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.